When you look at this advertisement what do you see? We see a woman in a bathing suit revealing her figure, with a caption that reads “ Save the Whales-Lose the Blubber: Go Vegetarian.” This advertisement was made by Peta.
This caption not only is just a caption to us. This caption is a label, for all women who look at this advertisement. Who can define what blubber is? And why must the blubber be defined only on a woman in this billboard. While Peta is trying to promote how being a vegetarian is important, they contradict the innocence of healthy eating by targeting women. Neither advertising a man or a woman as being overweight or having excess “blubber” is appropriate. The fact that women are always target for their physical image is what gets to us. In this billboard Peta is referring to a woman as a whale. How is that okay? Women’s personal appearance and body image should not be picked apart by media or advertised as a joking matter. This advertisement not only affects women who deal with watching their weight day to day, but will have a high affect on little girls as well. There are so many ways to advertise how to be a vegetarian or why it is good. Portraying women as whales is not a good way. Girls of young age struggle with eating disorders everyday, and by using this image as an advertisement, Peta is advocating just that. Women should not be targeted alone, obesity is a world problem not a women problem. |