This Burger King advertisement is portraying a not so subliminal message to it’ audience. Burger King is trying to sell its new “Super Seven Incher” in this ad, however the design of this could be called into question.
There are both phallic symbols and yonic symbols in this ad. The woman’s mouth in the picture is almost circular and the “Super Seven Incher” has a triangular shape pointed towards the circle. Thus, it gives this advertisement a subliminal message. The caption of this advertisement could also be interpreted as being a subliminal message. “It’ll Blow Your Mind Away”. That caption paired with the picture of the woman and the sandwich could be taken in a ‘wrong way’. This advertisement is basically portraying a sexual act to capture the attention of its targeted audience. This advertisement did what it was supposed to do which was capture the attention of its audience. A question that rises out of this ad is what the purpose of the woman in the ad is. What is the point in doing this? Would this have been easily accepted in our society today if a man took the place of the woman in this ad? Would it have been just as successful? Probably not. In today’s society, we have become desensitized to the degradation of women. We see it everyday through advertisements similar to this one. There are thousands of ads out there today that portray women as sexual, submissive beings. They are seen just as sexual beings there for males’ enjoyment. |