As we look at this advertisement we are immediately greeted with a beautiful young women in her bathing suit posing on the beach. This advertisement is placed on the boardwalk during the summer time where people of all ages are going to walk by and see it. Is this something that the elderly want to see when they are being persuaded to buy a hoagie? Or something that parents want their children to see? Why is it a young woman? Why could this not be a photograph of a family having a picnic enjoying primo hoagies? Of course we all love hoagies but is this the way they should be advertised?
In our society this is something that has become more and more prevalent in our everyday lives. The degradation of women in advertisements. In this Primo Hoagie advertisement we should all realize that there is not a single hoagie in the advertisement just a half naked women. If the heading were to be changed this could easily be portrayed as a bathing suit advertisement. So why is this used to sell a hoagie? Posing in the advertisement this could just as easily been a male in bathing suit. In that case it would be just as degrading for a man. In the past women used to be so respected, covered up and not used as objects to sell food. At which point did this become accepted? We should all take a second look at this and truly think what message this is giving off about our society. |