Our Case Study represents to us, the theme of how women are degraded and portrayed throughout advertising. Many advertisements today leave the image of women embedded into our minds in such a way that makes it almost impossible to see them in the same perspective before we saw the advertisement. Women are displayed manifesting the idea that revealing their skin in an inappropriate manner is ideal for all types of scenarios. Car advertisements, fashion designers, health and diet all parade the concept of a slim, fit and revealing woman on the front of every ad. Do women like being portrayed as loose as their clothing in ads? Do they want to be seen that way in all aspects of life?